Encoding modality can affect memory accuracy via retrieval orientation.

Research indicates that false memory is lower following visual than auditory study, potentially because visual information is more distinctive. In the present study we tested the extent to which retrieval orientation can cause a modality effect on memory accuracy. Participants studied unrelated words in different modalities, followed by criterial recollection tests that selectively oriented retrieval toward one study modality at a time. Memory errors were lower when oriented toward visual than toward auditory information, thereby generalizing the modality effect to an explicit source memory task. Moreover, these effects persisted independent of the test presentation modality, indicating that retrieval orientation overrode the potential cuing properties of the test stimulus. An independent manipulation check confirmed that visual recollections were subjectively experienced as more distinctive than auditory recollections. These results suggest that retrieval orientation is sufficient to cause a modality effect on memory accuracy by focusing monitoring processes on the recollection of studied features that are diagnostic of prior presentation.